Harmony Craft Beverages Building the Future for Better Beverages


Harmony Craft Beverages: Building the Future for Better Beverages

Welcome to Harmony Craft Beverages, where we believe in the power of connection and shared experiences. In this rapidly evolving world, we’re witnessing a remarkable shift in social drinking preferences, and as more consumers seek alcohol-free or better-for-you options, it’s becoming increasingly clear that the future is bright for the exciting realm of cannabis-infused drinks. 

Join us as we explore the fascinating data behind Gen Z’s evolving choices, global trends in alcohol reduction, and the rising acceptance of cannabis as a social alternative, and discover how Harmony Craft Beverages is redefining social connections by offering a range of cannabis beverages that can bring together people from all walks of life.

Gen Z: Choosing Harmony Over Alcohol

Times are changing, and so are people’s tastes. One major recent trend is that Generation Z, those born between the mid-1990s and early 2010s, are blazing their own trail when it comes to recreational substances. Surprisingly, studies show that alcohol consumption among Gen Z has taken a nosedive in recent years. According to the experts at Berenberg Research, it’s dropped by over 20%. Why? Well, these young folks are health-conscious, concerned about addiction, and yearn for fresh experiences.

But they’re not about to be left high and dry: Gen Z is increasingly turning to no- and low- and cannabis beverages as an alternative to alcohol. In 2020, BDS Analytics found that 71% of cannabis consumers in the United States are under 40, with a significant chunk belonging to this growing generation of consumers. That’s where Harmony Craft Beverages come in, building, scaling, and selling well-crafted no-, low- and cannabis-infused drinks, tailor-made for their tastes, and providing the comfort of a beverage in a social setting.

Global Trends: Cheers to Reducing Alcohol and Embracing Cannabis

It’s not just Gen Z leading the charge: The whole world is taking a step back from the bar and embracing the green revolution. The World Health Organization reports that alcohol consumption has dropped by 5% worldwide in the past decade. Why? Well, attitudes toward health are shifting, the wellness culture is booming, and people are getting smarter about the potential risks of alcohol.

At the same time, the global acceptance of cannabis is skyrocketing. In 2021, over 50 countries legalized medicinal cannabis, and many others have decriminalized or fully embraced its recreational use. It’s a sign that society recognizes the therapeutic benefits and lower risks associated with cannabis compared to alcohol.

Stateside, the results have been even more dramatic. A 2021 Pew Research Center survey found that 91% of Americans supported either the legalization of medical or recreational cannabis. 60% of respondents supported the legalization of recreational cannabis, up from 31% in 2000.

The Social Bonding Element: A Timeless Tradition Evolved

For centuries, humans have gathered to share a drink, forging connections and creating lasting memories. At Harmony Craft Beverages, we believe in building on that timeless tradition – with the modern drinker in mind. We build and support low-, no-, and cannabis-infused beverages to build a new bridge to connect with others by tapping into the universality of bonding over a shared tipple.

As consumers begin to explore cannabis beverages’ unique advantage in social settings, they’re discovering that cannabis drinks provide a milder and more controlled experience compared to alcohol. With precise dosing and predictable effects, you can engage in social activities without worrying about going overboard or feeling awful the next day. Plus, our drinks come in a range of flavors and formulations, ensuring there’s something for everyone.

By choosing a cannabis beverage, consumers are not just joining a party; they’re joining a movement, and we have built an inclusive approach that encourages conversation, empathy, and unity among people from all walks of life.

Reach out if you would like to learn about how we can bring your beverage to market.