Journal of Moments

Jonathan Purow

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Functional Beverages on the Rise: Recap of the Innovation & Investing in Functional Beverages Webinar

The beverage industry is witnessing a surge in popularity for functional drinks – those infused with ingredients that offer specific health benefits beyond hydration. This trend, driven by a consumer shift towards healthier and more natural options, was the focus of a recent webinar hosted by Harmony Craft Beverages. The webinar dove into the booming…