Journal of Moments

The beverage industry is witnessing a surge in popularity for functional drinks – those infused with ingredients that offer specific health benefits beyond hydration. This trend, driven by a consumer shift towards healthier and more natural options, was the focus of a recent webinar hosted by Harmony Craft Beverages. The webinar dove into the booming…

Adaptogens, while just now gaining recognition in present-day society, have a rich history deeply embedded in ancient healing practices. Traditional Chinese Medicine and Ayurveda, dating back to around 3000 BCE, were among the first to harness the power of these remarkable substances. Despite their millennia-old usage and knowledge, the term ‘Adaptogen’ only entered our vocabulary…

In today’s dynamic beverage industry, the quest for healthier options has become more than just a trend—it’s a fundamental shift in consumer preferences.    The significance of health and wellness in driving beverage innovation cannot be overstated. Today’s consumers are more health-conscious than ever before, seeking beverages that not only quench their thirst but also…

In today’s dynamic world of beverages, the emergence of functional-infused drinks is reshaping consumer preferences and market dynamics. Let’s take a closer look at the trends behind this paradigm shift. Recent Trends in Functional-Infused Beverages Functional-infused beverages encompass various products, ranging from CBD-infused drinks to adaptogenic elixirs. These beverages go beyond hydration, offering consumers additional…

Hello Functional Infused Beverage Enthusiasts! It’s that time of year again when we all experience a time of renewal, fertility, and rebirth. We mark the start of planting season, when crops are sown and farmers begin preparing for the coming season of growth.  It’s the day where we find ourselves basking in the sun’s warmth…

By Warren Bobrow Do you remember the genre of motion pictures named the Spaghetti Westerns? Do I see a glint of recognition over there? Perhaps you’ve heard of The Good, The Bad, and the Ugly? Well, you may be a bit young for Westerns, but these fantastically authentic, Westerns were filmed, not in the United…

At Harmony Craft Beverages, we’re not just beverage enthusiasts, we’re evolving the beverage landscape. We have been witnessing trends before they become mainstream, and in 2024, we’re going to see significant momentum in the non-alcoholic and functional-infused space. For those wanting to begin the beverage journey, we’re about to uncork the latest trends: Functional Frenzy:…

Key Takeaways for the Functional and Nonalcoholic Beverage Spaces   Heading into the fall, Sober October, end-of-year, and with Dry January just a few months away, we thought it would be helpful to highlight some seasonal trends and other commentary on all things beverage. If your company isn’t tapping into trends or creating them, now…

We have a lot to be excited about here at Harmony Craft Beverages. We are working with new brands to bring their products to life through our innovation and supply chain pipeline, while simultaneously growing our beverage-led field and trade marketing program. We also are honored to share that two of our portfolio brands have…

In the competitive beverage industry, well-crafted branding is essential for startups. A strong brand can help you stand out from the competition, attract new customers, and build loyalty with existing ones. Here’s a primer on how to build your brand identity – and defend it in a competitive marketplace. Branding Basics There are many different…