Journal of Moments

Hello Functional Infused Beverage Enthusiasts! It’s that time of year again when we all experience a time of renewal, fertility, and rebirth. We mark the start of planting season, when crops are sown and farmers begin preparing for the coming season of growth.  It’s the day where we find ourselves basking in the sun’s warmth…

By Warren Bobrow Do you remember the genre of motion pictures named the Spaghetti Westerns? Do I see a glint of recognition over there? Perhaps you’ve heard of The Good, The Bad, and the Ugly? Well, you may be a bit young for Westerns, but these fantastically authentic, Westerns were filmed, not in the United…

At Harmony Craft Beverages, we’re not just beverage enthusiasts, we’re evolving the beverage landscape. We have been witnessing trends before they become mainstream, and in 2024, we’re going to see significant momentum in the non-alcoholic and functional-infused space. For those wanting to begin the beverage journey, we’re about to uncork the latest trends: Functional Frenzy:…

Key Takeaways for the Functional and Nonalcoholic Beverage Spaces   Heading into the fall, Sober October, end-of-year, and with Dry January just a few months away, we thought it would be helpful to highlight some seasonal trends and other commentary on all things beverage. If your company isn’t tapping into trends or creating them, now…

We have a lot to be excited about here at Harmony Craft Beverages. We are working with new brands to bring their products to life through our innovation and supply chain pipeline, while simultaneously growing our beverage-led field and trade marketing program. We also are honored to share that two of our portfolio brands have…

In the competitive beverage industry, well-crafted branding is essential for startups. A strong brand can help you stand out from the competition, attract new customers, and build loyalty with existing ones. Here’s a primer on how to build your brand identity – and defend it in a competitive marketplace. Branding Basics There are many different…

Functional beverages are revolutionizing the beverage industry, offering more than just hydration and flavor for consumers. These innovative drinks, enriched with beneficial ingredients, are gaining popularity among consumers seeking health and wellness effects from their beverages. Functional beverages go beyond tradition by incorporating ingredients that provide specific health benefits. From energy drinks to fine-crafted tonics,…

Welcome to Harmony Craft Beverages, where we believe in the power of connection and shared experiences. In this rapidly evolving world, we’re witnessing a remarkable shift in social drinking preferences, and as more consumers seek alcohol-free or better-for-you options, it’s becoming increasingly clear that the future is bright for the exciting realm of cannabis-infused drinks. …

Beverage is a challenging market to navigate—even with incredible products at the heart of your venture. With a small but growing share of the market, beverages face even more challenges – but also incredible opportunities for entrepreneurs. As part of the Sands Lane ecosystem, Harmony Craft Beverages is building a new path for beverages by…