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Fall Trend Report: No-, Low-, and Functional Beverage Trends

Key Takeaways for the Functional and Nonalcoholic Beverage Spaces   Heading into the fall, Sober October, end-of-year and with Dry January just a few months away, we thought it would be helpful to highlight some seasonal trends and other commentary on all things beverage. If your company isn’t tapping into trends or creating them, now…

The Importance of Awards in Building the Cannabis Beverage Category

We have a lot to be excited about here at Harmony Craft Beverages. We are working with new brands to bring their products to life through our innovation and supply chain pipeline, while simultaneously growing our beverage-led field and trade marketing program. We also are honored to share that two of our portfolio brands have…
HCB Branding

The Importance of Branding in the Startup Beverage Industry

In the competitive beverage industry, well-crafted branding is essential for startups. A strong brand can help you stand out from the competition, attract new customers, and build loyalty with existing ones. Here’s a primer on how to build your brand identity – and defend it in a competitive marketplace. Branding Basics There are many different…
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Finding Harmony in Functional Beverages

Functional beverages are revolutionizing the beverage industry, offering more than just hydration and flavor for consumers. These innovative drinks, enriched with beneficial ingredients, are gaining popularity among consumers seeking health and wellness effects from their beverages. Functional beverages go beyond tradition by incorporating ingredients that provide specific health benefits. From energy drinks to fine-crafted tonics,…
HCB - Beverage incubator and accelerator

Harmony Craft Beverages: Building the Future for Better Beverages

Welcome to Harmony Craft Beverages, where we believe in the power of connection and shared experiences. In this rapidly evolving world, we’re witnessing a remarkable shift in social drinking preferences, and as more consumers seek alcohol-free or better-for-you options, it’s becoming increasingly clear that the future is bright for the exciting realm of cannabis-infused drinks. …
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Hello From Harmony Craft Beverages!

Beverage is a challenging market to navigate—even with incredible products at the heart of your venture. With a small but growing share of the market, beverages face even more challenges – but also incredible opportunities for entrepreneurs. As part of the Sands Lane ecosystem, Harmony Craft Beverages is building a new path for beverages by…