Journal of Moments

In the competitive beverage industry, well-crafted branding is essential for startups. A strong brand can help you stand out from the competition, attract new customers, and build loyalty with existing ones. Here’s a primer on how to build your brand identity – and defend it in a competitive marketplace. Branding Basics There are many different…

Functional beverages are revolutionizing the beverage industry, offering more than just hydration and flavor for consumers. These innovative drinks, enriched with beneficial ingredients, are gaining popularity among consumers seeking health and wellness effects from their beverages. Functional beverages go beyond tradition by incorporating ingredients that provide specific health benefits. From energy drinks to fine-crafted tonics,…

Welcome to Harmony Craft Beverages, where we believe in the power of connection and shared experiences. In this rapidly evolving world, we’re witnessing a remarkable shift in social drinking preferences, and as more consumers seek alcohol-free or better-for-you options, it’s becoming increasingly clear that the future is bright for the exciting realm of cannabis-infused drinks. …

Beverage is a challenging market to navigate—even with incredible products at the heart of your venture. With a small but growing share of the market, beverages face even more challenges – but also incredible opportunities for entrepreneurs. As part of the Sands Lane ecosystem, Harmony Craft Beverages is building a new path for beverages by…