Journal

Journal of Moments

nonalcoholic

Consumer Preferences Driving Innovation in Beverage Market Dynamics

Consumer preferences are at the forefront of innovation in the wellness beverage sector, driving brands to adapt and evolve. Let’s explore the factors shaping consumer choices and driving innovation in the beverage industry.   Trends in Wellness Beverages Wellness beverages encompass a wide range of products, from functional ingredients to health-focused formulations. Consumers today are…
Header - HCB - Blog - Fall Trend Report

Fall Trend Report: No-, Low-, and Functional Beverage Trends

Key Takeaways for the Functional and Nonalcoholic Beverage Spaces   Heading into the fall, Sober October, end-of-year, and with Dry January just a few months away, we thought it would be helpful to highlight some seasonal trends and other commentary on all things beverage. If your company isn’t tapping into trends or creating them, now…

The Importance of Awards in Building the Cannabis Beverage Category

We have a lot to be excited about here at Harmony Craft Beverages. We are working with new brands to bring their products to life through our innovation and supply chain pipeline, while simultaneously growing our beverage-led field and trade marketing program. We also are honored to share that two of our portfolio brands have…

Mid-Year Report: No-, Low-, and Functional Beverage Trends Halfway Through 2023

With 2023 halfway behind us and end-of-year and Dry January just six months away, now is the time to evaluate where your business is tapping into key consumer trends – and where there are future opportunities. Drinks delivery company Drizly recently released its 2023 Consumer Trend Report, which offers key insights into what consumers are…