Journal of Moments

functional beverage

2024 Beverage Trends

2024 Beverage Trends – A Look Through the Incubator Lens

At Harmony Craft Beverages, we’re not just beverage enthusiasts, we’re evolving the beverage landscape. We have been witnessing trends before they become mainstream, and in 2024, we’re going to see significant momentum in the non-alcoholic and functional-infused space. For those wanting to begin the beverage journey, we’re about to uncork the latest trends: Functional Frenzy:…
Header - HCB - Blog - Fall Trend Report

Fall Trend Report: No-, Low-, and Functional Beverage Trends

Key Takeaways for the Functional and Nonalcoholic Beverage Spaces   Heading into the fall, Sober October, end-of-year, and with Dry January just a few months away, we thought it would be helpful to highlight some seasonal trends and other commentary on all things beverage. If your company isn’t tapping into trends or creating them, now…

Mid-Year Report: No-, Low-, and Functional Beverage Trends Halfway Through 2023

With 2023 halfway behind us and end-of-year and Dry January just six months away, now is the time to evaluate where your business is tapping into key consumer trends – and where there are future opportunities. Drinks delivery company Drizly recently released its 2023 Consumer Trend Report, which offers key insights into what consumers are…