Journal

Journal of Moments

trends

Adaptogens 101

Adaptogens 101   What’s all the excitement around adaptogens? And more importantly, what are they? Lately, it seems like everywhere you turn, adaptogens are the hottest trending topic on the market, fueling a growing piece of the $4 trillion wellness industry! It’s no surprise these magical herbs and mushrooms are taking center stage around the…

Emerging Beverage Trends: A Deep Dive into Functional-Infused Beverages

In today’s dynamic world of beverages, the emergence of functional-infused drinks is reshaping consumer preferences and market dynamics. Let’s take a closer look at the trends behind this paradigm shift. Recent Trends in Functional-Infused Beverages Functional-infused beverages encompass various products, ranging from CBD-infused drinks to adaptogenic elixirs. These beverages go beyond hydration, offering consumers additional…

The Cocktail Whisperer’s Take on Spaghetti Westerns

By Warren Bobrow Do you remember the genre of motion pictures named the Spaghetti Westerns? Do I see a glint of recognition over there? Perhaps you’ve heard of The Good, The Bad, and the Ugly? Well, you may be a bit young for Westerns, but these fantastically authentic, Westerns were filmed, not in the United…

2024 Beverage Trends – A Look Through the Incubator Lens

At Harmony Craft Beverages, we’re not just beverage enthusiasts, we’re evolving the beverage landscape. We have been witnessing trends before they become mainstream, and in 2024, we’re going to see significant momentum in the non-alcoholic and functional-infused space. For those wanting to begin the beverage journey, we’re about to uncork the latest trends: Functional Frenzy:…