Journal of Moments
functional beverages
Functional Beverages on the Rise: Recap of the Innovation & Investing in Functional Beverages Webinar
The beverage industry is witnessing a surge in popularity for functional drinks – those infused with ingredients that offer specific health benefits beyond hydration. This trend, driven by a consumer shift towards healthier and more natural options, was the focus of a recent webinar hosted by Harmony Craft Beverages. The webinar dove into the booming…
Crafting the Future with Harmony Craft Beverages
In today’s dynamic beverage industry, the quest for healthier options has become more than just a trend—it’s a fundamental shift in consumer preferences. The significance of health and wellness in driving beverage innovation cannot be overstated. Today’s consumers are more health-conscious than ever before, seeking beverages that not only quench their thirst but also…
Adaptogens 101
Adaptogens 101 What’s all the excitement around adaptogens? And more importantly, what are they? Lately, it seems like everywhere you turn, adaptogens are the hottest trending topic on the market, fueling a growing piece of the $4 trillion wellness industry! It’s no surprise these magical herbs and mushrooms are taking center stage around the…
Consumer Preferences Driving Innovation in Beverage Market Dynamics
Consumer preferences are at the forefront of innovation in the wellness beverage sector, driving brands to adapt and evolve. Let’s explore the factors shaping consumer choices and driving innovation in the beverage industry. Trends in Wellness Beverages Wellness beverages encompass a wide range of products, from functional ingredients to health-focused formulations. Consumers today are…
Finding Harmony in Functional Beverages
Functional beverages are revolutionizing the beverage industry, offering more than just hydration and flavor for consumers. These innovative drinks, enriched with beneficial ingredients, are gaining popularity among consumers seeking health and wellness effects from their beverages. Functional beverages go beyond tradition by incorporating ingredients that provide specific health benefits. From energy drinks to fine-crafted tonics,…
Hello From Harmony Craft Beverages!
Beverage is a challenging market to navigate—even with incredible products at the heart of your venture. With a small but growing share of the market, beverages face even more challenges – but also incredible opportunities for entrepreneurs. As part of the Sands Lane ecosystem, Harmony Craft Beverages is building a new path for beverages by…
