Journal of Moments


Consumer Preferences Driving Innovation in Beverage Market Dynamics

Consumer preferences are at the forefront of innovation in the wellness beverage sector, driving brands to adapt and evolve. Let’s explore the factors shaping consumer choices and driving innovation in the beverage industry.   Trends in Wellness Beverages Wellness beverages encompass a wide range of products, from functional ingredients to health-focused formulations. Consumers today are…

The Importance of Awards in Building the Cannabis Beverage Category

We have a lot to be excited about here at Harmony Craft Beverages. We are working with new brands to bring their products to life through our innovation and supply chain pipeline, while simultaneously growing our beverage-led field and trade marketing program. We also are honored to share that two of our portfolio brands have…