Journal of Moments

Adaptogens help the body manage stress responses associated with the hypothalamic-pituitary-adrenal (HPA) axis and the sympathetic-adrenal-medullary (SAM) system. These intricate systems regulate nervous, immune, and endocrine functions. The SAM system initiates immediate “fight or flight” reactions to stressors, while the HPA axis manages longer-term stress and strives to restore balance once the stressor diminishes.  …

Adaptogens are roots, herbs, and other substances like mushrooms, that play a role in helping our bodies adapt to stress and promote and maintain equilibrium or homeostasis, which is balance within the body’s system.    Adaptogens are thought to normalize the body, helping it regulate physiological processes and enhance resilience to stressors. Think of them…

Adaptogens 101   What’s all the excitement around adaptogens? And more importantly, what are they? Lately, it seems like everywhere you turn, adaptogens are the hottest trending topic on the market, fueling a growing piece of the $4 trillion wellness industry! It’s no surprise these magical herbs and mushrooms are taking center stage around the…

Consumer preferences are at the forefront of innovation in the wellness beverage sector, driving brands to adapt and evolve. Let’s explore the factors shaping consumer choices and driving innovation in the beverage industry.   Trends in Wellness Beverages Wellness beverages encompass a wide range of products, from functional ingredients to health-focused formulations. Consumers today are…