Journal of Moments

Adaptogens 101   What’s all the excitement around adaptogens? And more importantly, what are they? Lately, it seems like everywhere you turn, adaptogens are the hottest trending topic on the market, fueling a growing piece of the $4 trillion wellness industry! It’s no surprise these magical herbs and mushrooms are taking center stage around the…

Consumer preferences are at the forefront of innovation in the wellness beverage sector, driving brands to adapt and evolve. Let’s explore the factors shaping consumer choices and driving innovation in the beverage industry.   Trends in Wellness Beverages Wellness beverages encompass a wide range of products, from functional ingredients to health-focused formulations. Consumers today are…

In today’s dynamic world of beverages, the emergence of functional-infused drinks is reshaping consumer preferences and market dynamics. Let’s take a closer look at the trends behind this paradigm shift. Recent Trends in Functional-Infused Beverages Functional-infused beverages encompass various products, ranging from CBD-infused drinks to adaptogenic elixirs. These beverages go beyond hydration, offering consumers additional…

Hello Functional Infused Beverage Enthusiasts! It’s that time of year again when we all experience a time of renewal, fertility, and rebirth. We mark the start of planting season, when crops are sown and farmers begin preparing for the coming season of growth.  It’s the day where we find ourselves basking in the sun’s warmth…

By Warren Bobrow Do you remember the genre of motion pictures named the Spaghetti Westerns? Do I see a glint of recognition over there? Perhaps you’ve heard of The Good, The Bad, and the Ugly? Well, you may be a bit young for Westerns, but these fantastically authentic, Westerns were filmed, not in the United…

At Harmony Craft Beverages, we’re not just beverage enthusiasts, we’re evolving the beverage landscape. We have been witnessing trends before they become mainstream, and in 2024, we’re going to see significant momentum in the non-alcoholic and functional-infused space. For those wanting to begin the beverage journey, we’re about to uncork the latest trends: Functional Frenzy:…

We have a lot to be excited about here at Harmony Craft Beverages. We are working with new brands to bring their products to life through our innovation and supply chain pipeline, while simultaneously growing our beverage-led field and trade marketing program. We also are honored to share that two of our portfolio brands have…

In the competitive beverage industry, well-crafted branding is essential for startups. A strong brand can help you stand out from the competition, attract new customers, and build loyalty with existing ones. Here’s a primer on how to build your brand identity – and defend it in a competitive marketplace. Branding Basics There are many different…