Journal of Moments

Adaptogens, while just now gaining recognition in present-day society, have a rich history deeply embedded in ancient healing practices. Traditional Chinese Medicine and Ayurveda, dating back to around 3000 BCE, were among the first to harness the power of these remarkable substances. Despite their millennia-old usage and knowledge, the term ‘Adaptogen’ only entered our vocabulary…

Adaptogens 101   What’s all the excitement around adaptogens? And more importantly, what are they? Lately, it seems like everywhere you turn, adaptogens are the hottest trending topic on the market, fueling a growing piece of the $4 trillion wellness industry! It’s no surprise these magical herbs and mushrooms are taking center stage around the…

Consumer preferences are at the forefront of innovation in the wellness beverage sector, driving brands to adapt and evolve. Let’s explore the factors shaping consumer choices and driving innovation in the beverage industry.   Trends in Wellness Beverages Wellness beverages encompass a wide range of products, from functional ingredients to health-focused formulations. Consumers today are…

In today’s dynamic world of beverages, the emergence of functional-infused drinks is reshaping consumer preferences and market dynamics. Let’s take a closer look at the trends behind this paradigm shift. Recent Trends in Functional-Infused Beverages Functional-infused beverages encompass various products, ranging from CBD-infused drinks to adaptogenic elixirs. These beverages go beyond hydration, offering consumers additional…

Functional beverages are revolutionizing the beverage industry, offering more than just hydration and flavor for consumers. These innovative drinks, enriched with beneficial ingredients, are gaining popularity among consumers seeking health and wellness effects from their beverages. Functional beverages go beyond tradition by incorporating ingredients that provide specific health benefits. From energy drinks to fine-crafted tonics,…