Journal of Moments
beverage trends
Crafting the Future with Harmony Craft Beverages
In today’s dynamic beverage industry, the quest for healthier options has become more than just a trend—it’s a fundamental shift in consumer preferences. The significance of health and wellness in driving beverage innovation cannot be overstated. Today’s consumers are more health-conscious than ever before, seeking beverages that not only quench their thirst but also…
Adaptogens 101
Adaptogens 101 What’s all the excitement around adaptogens? And more importantly, what are they? Lately, it seems like everywhere you turn, adaptogens are the hottest trending topic on the market, fueling a growing piece of the $4 trillion wellness industry! It’s no surprise these magical herbs and mushrooms are taking center stage around the…
Consumer Preferences Driving Innovation in Beverage Market Dynamics
Consumer preferences are at the forefront of innovation in the wellness beverage sector, driving brands to adapt and evolve. Let’s explore the factors shaping consumer choices and driving innovation in the beverage industry. Trends in Wellness Beverages Wellness beverages encompass a wide range of products, from functional ingredients to health-focused formulations. Consumers today are…
Emerging Beverage Trends: Diving into Functional-Infused Beverages
In today’s dynamic world of beverages, the emergence of functional-infused drinks is reshaping consumer preferences and market dynamics. Let’s take a closer look at the trends behind this paradigm shift. Recent Trends in Functional-Infused Beverages Functional-infused beverages encompass various products, ranging from CBD-infused drinks to adaptogenic elixirs. These beverages go beyond hydration, offering consumers additional…
The Vernal Equinox has spoken….spring has arrived!
Hello Functional Infused Beverage Enthusiasts! It’s that time of year again when we all experience a time of renewal, fertility, and rebirth. We mark the start of planting season, when crops are sown and farmers begin preparing for the coming season of growth. It’s the day where we find ourselves basking in the sun’s warmth…
Fall Trend Report: No-, Low-, and Functional Beverage Trends
Key Takeaways for the Functional and Nonalcoholic Beverage Spaces Heading into the fall, Sober October, end-of-year, and with Dry January just a few months away, we thought it would be helpful to highlight some seasonal trends and other commentary on all things beverage. If your company isn’t tapping into trends or creating them, now…
